We know the reality. Consumers simply do not like automotive service providers. This is not conjecture. A whopping 83% of consumers feel mechanics overcharge them…
Americans love good deals. The television gameshow Let’s Make A Deal has spanned four generations, with hosts Monty Hall and Wayne Brady both being household…
Customer acquisition is a pricey, yet necessary endeavor. It costs about $33.52 in Google advertising to acquire a new customer in the automotive industry, according…
As a serious automotive service provider and business person, you’ve likely hired freelancers for web design, content creation and search engine optimization (SEO). These individuals…
Vehicle owner’s manuals are perhaps the most important pieces of literature related to your car. These books are so vital to vehicle that a peer-reviewed…
Leads are not cheap, particularly in the automotive industry. One online automotive lead generation firm charges $30 per lead. Linchpin SEO estimates that the average…
Procter & Gamble introduced Head and Shoulders dandruff shampoo in 1961. It was the top-selling and most-recognized brand of shampoo by 1982, according to the…
Cars represent freedom and status to Americans in real-life and our imaginations. Thelma and Louise traversed the United States with the top down and enjoyed…